In the business-to-business world, understanding who you're targeting helps you craft better offers. To succeed in B2B, you must know not just who the buyer is, but also what drives their business decisions.     Understanding B2B Personas A B2B customer persona is a deta

Whether it’s a startup or a large corporation, nearly every business relies on services that support daily operations. Understanding the types and value of business services can help you make better decisions.     What Are Business Services? They are usually non-tang